Our Story

Thanks for stopping by, and welcome to the 865LIFE™! 

This adventure began with an idea to bring our community together through partnering with local photographers and small businesses in East TN. The thought was simple: showcase all the wonderful things in our area through the lens of a camera by encouraging photographers and local businesses to add #865life and tag us on their photos. The idea worked, and our hashtag was used over 25,000 times on Instagram in the first year! We celebrated our one-year anniversary July 23, 2017.

865LIFE, Our Story, History, Photography, Sunset, LakeMy name is Don Jones, and I'm the founder and visionary of 865LIFE.™ I'm also a  local REALTOR® in Knoxville where you can read more about how I can help you on the Real Estate tab.

865LIFE™ has become a family affair. Everyone is now playing a part behind the scenes whether it's marketing, advertising, analytics, modeling, or just proof reading. My wife Julie and I are Knoxville natives and have been married for 24 years. We have raised three children in this special place: Hunter is married to Peyton and currently living in the Atlanta area; Harper is a student at the University of Tennessee, and Hope is a student at Lee University.

The people of Knoxville and East TN are proud to call this area home, and we feel our tagline “MORE THAN A NUMBER… IT’S HOME™" fits the 865LIFE™ name well. We offer apparel to display your pride in this special place, but we feel 865LIFE is so much more than a clothing company. Building community and being a one-stop hub for all things 865 is our goal. We want to sincerely thank each and every one of you for following and supporting us. Please don't hesitate to let us know how we can help you.