Our Story

Thanks for stopping by, and welcome to the 865LIFE®! 

This adventure began with an idea to bring our community together through partnering with local photographers and small businesses in East TN. The thought was simple: showcase all the wonderful things in our area through the lens of a camera by encouraging photographers and local businesses to add #865LIFE and tag us on their photos. The idea worked, and our hashtag was used over 25,000 times on Instagram in the first year and over 76,000 times by year two! We celebrated our two-year anniversary July 23, 2018.

865LIFE, Our Story, History, Photography, Sunset, LakeMy name is Don Jones, and I'm the founder and visionary of 865LIFE.® My wife Julie and I are Knoxville natives and have been married for 25 years. We have raised three children in this special place: Hunter is married to Peyton, Harper is a student at the University of Tennessee, and Hope is a nursing student at Lee University.

The people of Knoxville and East TN are proud to call this area home, and we feel our tagline “MORE THAN A NUMBER… IT'S HOME.®" fits the 865LIFE® name well. We offer sustainable apparel to display your pride in this special place, but we feel 865LIFE® is so much more than an apparel company. Building community and being a one-stop hub for all things 865 is our goal. We want to sincerely thank each and every one of you for following and supporting us. Please don't hesitate to let us know how we can help you.